Built the team, the structure, and the culture from scratch.
T-Mobile
After a major reorg, I was handed a blank org chart and told to figure it out. I scoped T-Mobile's foundational digital surface — search and discovery, security and authentication, support, user engagement, network and coverage — and built the team to own it. Hired internally and externally to find the right people for unglamorous but critical work.We became the Foundations team.
2 → 10 — designers hired in 18 months
Sr. Manager, Product Design · 2024–2025
Made the case to own T-Mobile's web experience, then set the standard for it
T-Mobile
Web was T-Mobile's forgotten surface, inconsistent and under-resourced, with two years and no shared quality bar. Nobody assigned it to me. I kept surfacing evidence until my VP asked me to take the whole thing on, then built a three-part strategy, brought together 7 principals across 6 teams, and shipped a v1 Web Toolkit in 90 days.The vision work that came out of it earned design a seat on the t-mobile.com homepage redesign, a project that wasn't on any roadmap until we put it in front of leadership.
90 — days to ship the v1 Web Toolkit from kickoff
Sr. Manager, Product Design · 2023–2024
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Led the account and eCommerce redesign that shipped in T-Life
T-Mobile
T-Mobile's flagship app was customers' top touchpoint and the business's lowest priority. Leading a team of 35, I drove the redesign across 5 product surfaces while navigating many simultaneous headwinds — no dedicated app designers, a new dev team, leadership changes mid-project, and a design system still being built underneath us.The account management and eCommerce sections shipped as part of T-Life.
5.5 → 6.0 — Average task ease, out of 7
Sr. Manager, Product Design · 2022–2023
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Redesigned home search for millions of buyers
MoxiWorks
Brokerage sites were losing ground to Zillow and Redfin. I declared the product was for consumers, not agents — cut three features with near-zero adoption, and surfaced a commute-time search tool that was buried in the nav despite being one of homebuyers' top priorities. Redesigned everything mobile-first. Ran our first remote usability study, caught two real issues before launch, and shipped. One test participant said unprompted: "Quicker than Zillow, and slicker."
92% — user satisfaction post-launch
Lead UX Designer · 2017–2018